Life Sciences
Know which doctor is which, in every system your commercial and medical teams use.
What makes life sciences data different.
Most of your customer data comes from someone else. Reference files, claims and specialty pharmacy feeds, and CRM activity each spell the same physician differently. Trial data arrives from CROs and sites in their own formats. Promotion and privacy rules then limit what you may do with any of it.
Sales, marketing, and medical each keep their own list of the same healthcare professionals. Every Open Payments cycle starts with weeks of manual matching. Adding a data vendor takes months. Launch dashboards wait on late feeds, and the GenAI pilot has sat in medical, legal, and regulatory review with no clear way out.
We fix the customer master first. Doctors, organizations, affiliations, and products are matched across sources with rules your stewards can read and change. Then commercial and clinical feeds load onto one governed platform, so CRM, reporting, and AI all point at the same physician record.
Our work in life sciences.
When field and compliance teams look up a doctor, they find one record with one history.
- 01
HCP and HCO master data
Match rules, affiliations, and a stewardship queue across reference data, CRM, and specialty sources, on Reltio or Informatica.
- 02
Commercial data platform
Sales, claims, specialty pharmacy, and call activity on Snowflake or Databricks, modeled for targeting and incentive compensation.
- 03
Transparency and spend reporting
Spend lines tied to mastered HCP records, so federal and state reports stop needing a matching project each cycle.
- 04
Clinical operations data
Study, site, and investigator records in one place for enrollment tracking and site selection.
- 05
Product master data
A single product record shared by commercial, supply, and regulatory systems, structured with IDMP in mind.
- 06
Salesforce Life Sciences Cloud
Field and medical CRM that reads customer and product data from the master.
- 07
GenAI for field and medical teams
Assistants that answer only from approved content, with test sets and a review step your MLR team signs off on.
- 08
Validated delivery
Validation packs, audit trails, and change control for systems under GxP and 21 CFR Part 11.
What we bring on day one.
Master Data Starter
Match rules for customer, product, and supplier records, tested on your own data first.
Learn moreData Readiness Assessment
Test the data behind one decision before you pay to build on it.
Learn moreSecure RAG Starter
An assistant over your documents that only answers from files the user can already open.
Learn moreThe first step.
We take a sample of HCP and account records from each of your sources and match them ourselves. You see where the duplicates and broken affiliations are, and which fix pays off first.
How we work
Ask Dex about life sciences data.
Dex answers from our own pages and links to where it found the answer.
Bring last cycle’s Open Payments file.
We’ll show you where the matching broke and how to stop redoing it.