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Industry

MDM for Retail & CPG

Master data management for retailers and consumer packaged goods companies — unified product catalogs, supplier management, and omnichannel customer profiles that power exceptional shopping experiences.

The Data Challenge in MDM for Retail & CPG

Retail and CPG companies manage enormous volumes of product, supplier, and customer data across complex, multi-channel environments. Inconsistent product data leads to catalog errors, poor customer experiences, and compliance issues.

Datagist helps retailers and CPG companies build a trusted master data foundation using Reltio — unifying product, customer, and supplier data to power better operations, more effective marketing, and seamless omnichannel experiences.

Product MDM
Supplier Management
Customer 360
Omnichannel Consistency

Industry Impact

Product SKUs Managed5M+
Retail Clients7+
Supplier Records Unified200K+
Omnichannel Coverage100%

What We Deliver

Domain-specific MDM capabilities built for the unique challenges of your industry.

Product MDM

Unified product catalog with complete attribute sets, digital assets, and hierarchies across all channels and markets.

Supplier Management

Single view of all suppliers with performance data, certifications, and contract information for procurement efficiency.

Customer 360

Unified customer profiles across e-commerce, in-store, loyalty, and marketing platforms.

Omnichannel Consistency

Ensure product data, pricing, and customer records are consistent across every sales channel.

GS1 & Regulatory

Manage GS1 standards compliance and regulatory attribute requirements for food, beverage, and health products.

Analytics Foundation

Publish clean master data to your analytics platform for accurate demand forecasting, category management, and customer analytics.

How We Engage

A structured, proven approach tailored to the realities of your industry.

01

Data Discovery

Profile product, supplier, and customer data across all systems — ERP, PIM, CRM, e-commerce, and loyalty platforms.

System InventoryData ProfilingGap Analysis
02

Data Model Design

Design product hierarchies, supplier attributes, customer profiles, and the relationships between them.

Product HierarchySupplier ModelCustomer Profile
03

Integration Build

Connect Reltio to SAP, Oracle, Salesforce Commerce Cloud, Shopify, Adobe Experience Cloud, and other retail platforms.

ERP IntegrationCommerce IntegrationMarketing Sync
04

Data Cleansing & Load

Cleanse and standardize existing product, supplier, and customer data before loading into Reltio.

Product CleansingSupplier DedupCustomer Merge
05

Channel Syndication

Publish clean product data to retail portals, marketplaces, and digital shelf analytics platforms.

Portal SyncMarketplace FeedDigital Shelf

The Results You Can Expect

Tangible business outcomes that Datagist clients in your industry have achieved.

Faster Product Launches

Clean, complete product data accelerates time-to-shelf for new product introductions.

Better Customer Experience

Consistent, accurate product information and unified customer profiles power personalized omnichannel experiences.

Supplier Efficiency

Unified supplier data reduces procurement complexity and improves supply chain visibility.

Improved Analytics

Accurate master data powers better demand forecasting, category management, and customer analytics.

Reduced Cost

Eliminating product data errors reduces returns, chargebacks, and customer service costs.

Compliance Ready

Accurate regulatory attributes ensure compliance with FDA, GS1, and retailer data requirements.

Industry Questions Answered

A PIM manages the content and attributes of product records. MDM manages the master identity of products, customers, and suppliers — and the relationships between them. Reltio can complement or in some cases replace a standalone PIM depending on your requirements.

Reltio manages product hierarchies and attributes natively. For large digital asset libraries, we typically integrate Reltio with a dedicated DAM system.

We integrate Reltio with GS1 data pools, retailer portals, and syndication platforms like 1WorldSync and Syndigo.

Yes — a unified customer profile in Reltio, connected to your marketing automation and e-commerce platforms, is the foundation for effective personalization at scale.

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Ready to Transform Your Data?

Schedule a free consultation and let's discuss your specific industry data challenges.